Replit Spec Ad BTS

Name: Replit Spec Ad - Behind the Scenes
Description: Behind the scenes of the Idea Factory Replit spec ad

Behind the scenes of the Idea Factory Replit spec ad. See how we used AI-powered tools to create a full production video showcasing the platform.

Production Tools

ChatGPT — Pre-production scripting and planning
Midjourney & Google Veo 3 — Visual generation (0-4s)
Replit Agent — Platform feature animation (2-7s)
Remixed — Post-production editing (7-14s)
RunwayML — AI video generation (14-20s)
Suno & Adobe — Music and audio throughout
ElevenLabs — Voice generation
Adobe Photoshop — Image editing and compositing

About This Project

It all started with that little chime — the satisfying Replit Agent completion sound that hits like a dopamine espresso shot every time a task finishes. We thought: what if we made a whole video that feels like that chime? We used Agent 4's animation to walk through every major feature of the platform in action.